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|Maria Grachvogel is a well loved label of all aficionados of fine design. Established in 1994 and shown for the first time at London Fashion Week in 1995, the Maria Grachvogel label is coveted by many of the world’s most stylish women including: Florence Welch, Kelly Rowland, Emma Thompson and Yasmin Le Bon to name a few.
After 10 years on London's Sloane street and seeking to find a new home for her growing business, in 2011 Maria opened her beautiful flagship store and headquarters in Culford Gardens, an intimate location in the heart of Chelsea. The space spans over three floors, with the atelier and retail space all beautifully decorated in Maria’s signature prints on the walls and upholstered onto antique chairs. This has subsequently become the brand’s centre of innovation and creativity.
After 18 years in the industry, Maria now runs a very tight and well managed international fashion business but her philosophy and desire to make real woman feel like a goddess in her clothes remains firm and the foundation for her business. Through her very personal and uncompromising approach to design, she has built a loyal and growing client base while also expanding her international distribution. Maria Grachvogel can be found in some of the world’s most exclusive stores including Harrods, Harvey Nichols and Aishti as well as online through her own transactional e-tail site. 2011 saw the opening of her first store in Asia, in Paragon, one of the premium locations in Singapore. To date Maria Grachvogel trades in Europe, Asia and America with plans for further expansion.
The cut of Maria Grachvogel clothes is incredibly skilful, and essentially unique. The lines are clean, with seams engineered to sculpt the silhouette in a way that that can only be understood fully when worn. Even the most basic item; a classic pair of trousers when cut by Maria lengthen the legs and narrow the hips, which has prompted stockists and clients to call them the ‘magic pants’.
With each season Maria continues to evolve and push the envelope on ingenuity. The digital Artwork print fabrics and precise tailoring that she creates for every seasonal collection and couture piece offers something new and innovative, but is always motivated by her own lifestyle and the needs of her clients. Maria believes in the power of investment dressing and as she expands into new territories we can be sure that Maria will continue to create directional pieces that can and will be worn for many seasons to come.